Our Brand Is Crisis is a 2015 American comedy-drama film directed by David Gordon Green and written by Peter Straughan. Based on the 2005 documentary film of the same name by Rachel Boynton, it is a fictionalized account of the involvement of American political campaign strategists Greenberg Carville Shrum (GCS) in the 2002 Bolivian presidential election. The film stars Sandra Bullock, Scoot McNairy, Billy Bob Thornton, Anthony Mackie, Ann Dowd and Joaquim de Almeida.
Principal photography began on September 29, 2014 in New Orleans, Louisiana. George Clooney and Grant Heslov produced. The film was screened in the Special Presentations section of the 2015 Toronto International Film Festival. It was theatrically released by Warner Bros. on October 30, 2015 to mixed reviews and was a box office disappointment, although since its release on home media, and on HBO cable outlets, it has started to develop both something of a cult following, as well as a critical reassessment. Part of its box office failure has been attributed to it being marketed as a comedy when in reality the finished product was far closer to a historically based drama, a confusion several critics commented on including Chris Thilk, who said that the film advertising “campaign as a whole is a bit inconsistent and kind of confusing”.
In 2002, Bolivian politician Pedro Castillo (a fictionalized version of Gonzalo Sánchez de Lozada) hires an American political consulting firm (based on James Carville’s Greenberg Carville Shrum firm) to help him win the 2002 Bolivian presidential election. The firm brings in Jane Bodine (Sandra Bullock) to manage the campaign in Bolivia. The opposition’s political consultant is her nemesis, fellow American Pat Candy (Billy Bob Thornton). In Bolivia the situation is tense: the indigenous people, who are a majority in the country, are protesting for a constitutional reform, to get proper representation.
The American consultants, not knowing the language or the culture, are persuaded by Bodine, a burned out political strategist, to follow a strategy of smear campaigning. However, Castillo refuses to give permission for the team to do so. It is only after publishing a flyer accusing Castillo of a long ago affair (and blaming it on the opposition) does Castillo agree to smear his opponents likewise.
In the following months, the team exercises a strategy of declaring a crisis. They are planning on frightening the people, so they would be persuaded to vote for the unsympathetic but known Castillo rather than the younger oppositions’ candidates. Also they publish photos of their enemy with a wanted Nazi war criminal in the background, so that he has to deny being a Nazi. Castillo’s bus is stopped by a group of protesters who don’t want the International Monetary Fund in Bolivia. Castillo promises not to invite the IMF without a referendum. Eduardo, a young volunteer of the Castillo campaign, is deeply impressed by this. His loyalty comes mostly from the fact that Castillo, who was President at the time, took Eduardo on his arm, during a rally in his town.
Source Page – wikipedia